Sonali Bendre for Oriflame (Ecollagen)
In my last post, we talked about shooting for Oriflame's sub-brands Giodarni Gold and Ecollagen. Here, we're going to talk about our experience shooting with Sonali Bendre for Ecollagen; an advanced performing anti-aging skin care targetted for middle-aged women.
The brief given to the entire team - Photographer, Stylist, Hair and Make-up Artist was to keep it simple and focus on the sub brand's promise of being flawless, glowing and wrinkle-free skin. Without much ado, the team got into the race. Our designer Akanksha Gajria rummaged through a zillion outfits before narrowing down on the right attire; adhering to the brief of keeping Sonali's attire either black or white. Divya Chablani, the hair & make-up artist, did a splendid job of keeping the make up clean and simple.
We created the perfect studio setup and atmosphere with artificial lights along with clean backgrounds to accentuate her flawless skin; bringing out the right attitude - that of a confident and bold middle-aged cosmopolitan woman. Although in her early 40s, Sonali gracefully highlighted Ecollagen's products being skin protector, wrinkle smoothing, skin renewing toner (to name a few) and posed with poise.
Nadia, our Denmark based retoucher, made Sonali look even more gorgeous.
Here is a sneak peek to what went on behind creating these jaw-dropping visuals.
Photography: Vishal Kullarwar
Styling: Akanksha Gajria
Hair & Make Up: Divya Chablani
Retouch: Nadia Selander
Assistants: Dinesh Babu & Viraj Shinde